Anyone who has had a teenager knows how quick they are to rebel, they’re notorious for it. But most people have that rebellious streak. In fact, some of us use this as a protection mechanism. We see situations that remind us of trouble and we automatically avoid. We see it in spam, and it’s straight to the discard folder without reading. Investors do the same thing. Everyone’s been burned and when you use a phrases in your business plan that remind investors of that incident, your business plan becomes an easy discard. If you want to get past first cull, you need to avoid these knee-jerk rejections.
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