NEWS & VIEWS

Avoid Knee-Jerk Rejection

Anyone who has had a teenager knows how quick they are to rebel, they’re notorious for it. But most people have that rebellious streak. In fact, some of us use this as a protection mechanism. We see situations that remind us of trouble and we automatically avoid. We see it in spam, and it’s straight to the discard folder without reading. Investors do the same thing. Everyone’s been burned and when you use a phrases in your business plan that remind investors of that incident, your business plan becomes an easy discard. If you want to get past first cull, you need to avoid these knee-jerk rejections.

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About BITs

BITs Delivers value (Investment & Revenue) from Technology

Do you have a startup company or new product/division with great potential that just isn't getting off the ground? BITs can help you understand customer needs, shape your vision and deliver it to investors and customers to get you the results you know you should be getting. BITs has worked with both startup companies and listed companies to achieve market access and lift and has raised $100 million of investment into New Zealand..

 

Dr. Leonard N. Bloksberg; Founder and Chief Science Officer of BITs

In a world where technology is required to get by, I have the technical training to understand the technology, the hard industry experience to appreciate where it fits, and the business experience to know how to deliver and deploy it. I have helped clients bring $400 million of revenue into New Zealand, I have helped clients to raise $100 million of venture capital into New Zealand, I have helped charities raise over $200 thousand within New Zealand. My goal is to create a billion dollars of new value into the New Zealand economy. I'm half way there and I'm looking for clients with the potential to help me reach my goal.
 
From 1968 to 1980 I worked a variety of jobs in construction, agriculture, manufacturing, sales, service, arts, automotive, journalism, restaurant, etc where I developed a solid grounding of practical experience.
 
From 1980 I began working in science where I have made significant contributions to genetics, molecular biology, biochemistry, physiology, geology, and scientific computing.
 
Since 2004 I have worked as a business advisor and entrepreneur. I have served a number of international clients and served on a number of boards. I have launched and exited 1 company and worked with hundreds of others to raise capital, secure and manage grants, build teams, market products, and deliver returns to investors.
 
Most of my work has focussed on delivering complex technology to market and shaping and communicating the value proposition to non-technical markets, particularly in the biomedical and biological computing area. My passion is extracting real benefit from complex technology, whether helping technology start-ups reach market, commercialising technology in established organisations, or managing deployment of technology in non-technology companies.
 

Contact BITs for

  • Market Positioning and Strategic Shaping
     
  • Lean Startup / Lean Management Consulting
     
  • Company Turnaround and Growth
     
  • Capital Raising from Investment and Grants
     
  • When you know you are onto something good but the investors and/or the market just don't seem to get it, BITs can help you achieve the results you know you should be getting.