NEWS & VIEWS

Avoid Knee-Jerk Rejection

Anyone who has had a teenager knows how quick they are to rebel, they’re notorious for it. But most people have that rebellious streak. In fact, some of us use this as a protection mechanism. We see situations that remind us of trouble and we automatically avoid. We see it in spam, and it’s straight to the discard folder without reading. Investors do the same thing. Everyone’s been burned and when you use a phrases in your business plan that remind investors of that incident, your business plan becomes an easy discard. If you want to get past first cull, you need to avoid these knee-jerk rejections.

Connecting Complex Technologies to Markets and investors

The Best technology means nothing if you can't deliver it to people who need it enough to pay for it.

The unique strength of BITs is understanding complex technologies and connecting them to markets and investors, particularly with biomedical and physics/mathematics technology. If you know your technology is good but investors just don't seem to get it, then BITs can make the connection. If your product works but you find yourself having to explain it to customers then BITs can provide market clarity to drive sales. If you've got a clever idea to make people's lives better, BITs can help you understand customer needs, shape your vision and deliver it to investors and customers to get you the results you know you should be getting. BITs has worked with both startup companies and listed companies to achieve market access and has raised $100 million of investment into New Zealand.

Contact us to inquire about how we can help you get what you want from your business.